1813 E. Broad St. Richmond, VA 23223

Don't Let 

Digital Marketing 

Be Your Downfall.

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We are a digital-first,  full-service agency 

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1813 E. Broad St. Richmond, VA 23223

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You spend time and money on Digital Marketing but the big question is...

"Is it working?"

Avoid these  6 common mistakes in your digital marketing strategy. 

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About the Authors

Alyssa Drewicz

Digital Analyst at Initiate-it

Alyssa is an experienced digital marketer with a passion for all things social. Throughout her time in social media, Alyssa has developed a love of sharing a company’s story and helping clients reach their target audiences.  Alyssa has worked in numerous industries ranging from government to entertainment. Alyssa’s industry knowledge and love of research helps her create successful strategic social campaigns.

6 Ways Your

Digital Marketing Strategy 

is Failing You.

Andrew is an experienced digital marketer and social media strategist with expertise in integrated marketing strategy. In his 20 years in marketing, Andrew has created award-winning campaigns and highly successful online communities for his clients.

President of Initiate-it

Andrew Smith

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